About the Dignity in Care Campaign
The campaign's core values are about having dignity in our hearts minds and actions, changing the culture of care services and placing a greater emphasis on improving the quality of care and the experience of citizens using services including NHS hospitals, community services, care homes and home support services.
The National Dignity Council
The National Dignity Council exists to shape and influence the work of the Dignity in Care campaign, and also campaigns for, and supports Dignity Champions.
Related dignity campaigns
Campaigns and materials developed by other organisations that support dignity principles and dignity in care.
Dignity Ambassador
The Dignity in Care campaign has been fortunate to have had Baroness Joan Bakewell and Sir Michael Parkinson as Dignity Ambassadors.