The Dignity in Care campaign

The Dignity in Care campaign was launched in November 2006, and aims to put dignity and respect at the heart of UK care services.

The Dignity in Care campaign is led by the National Dignity Council, it operates as a charity, inspiring people to be part of a nationwide movement of champions, working individually and collectively to promote access to dignity as a human right for all. 

The campaign has over 116,000 registered Dignity Champions from every walk of life - councillors, providers of Health/Care services, volunteers, people who use services, carers and members of the public, all signing up to adhere to the Ten Dignity Do’s.

The campaign's core values are about having dignity in our hearts minds and actions, changing the culture of services and placing a greater emphasis on improving the quality of care and the experience of citizens using services. 

In support of this campaign, people across the country from all walks of life, are signing up as Dignity Champions. For more information on what it means to be a Dignity Champion, and to sign up, take a look at our Becoming a Dignity Champion section.

Join us also on our facebook page - Dignity in Action (opens new window).