The 10 Dignity Do's

Before the Dignity in Care campaign launched, numerous focus groups took place around he country to find out what Dignity in Care meant to people. The issues raised at these events resulted in the development of the 10 Point Dignity Challenge (now the 10 Dignity Do's). The challenge describes values and actions that high quality services that respect people's dignity should:

  1. Have a zero tolerance of all forms of abuse
  2. Support people with the same respect you would want for yourself or a member of your family
  3. Treat each person as an individual by offering a personalised service
  4. Enable people to maintain the maximum possible level of independence, choice and control
  5. Listen and support people to express their needs and wants
  6. Respect people's right to privacy
  7. Ensure people feel able to complain without fear of retribution
  8. Engage with family members and carers as care partners
  9. Assist people to maintain confidence and positive self-esteem
  10. Act to alleviate people's loneliness and isolation

We endeavour to promote awareness of these 10 points to everyone connected with health and social care. If you can help promote awareness of these by putting up posters, or handing out leaflets and cards, please download and print them to help you promote the campaign.