Inclusive language in job adverts a ‘win-win’ for employers and jobseekers

New research (opens new window) suggests that inclusive language in job adverts will widen the talent pool and avoid deterring potential applicants.

Only 5.5% of job adverts mention flexible working, according to a new study by the Centre for Ageing Better, despite this being a huge draw for potential applicants.

Advertising these benefits, and ensuring that the language of job adverts is age-inclusive, is vital to maximising the range of applicants.